Mobile game maker Lionheart has become the most successful meme of all time, earning $1.1bn in the last 12 months alone.
The video game company’s viral hit Lionheart had garnered more than 9m YouTube views by the end of November.
It had reached #1 spot in the YouTube video-sharing market in the US, #2 in Canada and #5 in the European Union.
On its own, the Lionheart video has been downloaded more than 12m times, with another 11m views on YouTube.
The company also recently made the UK its biggest video-on-demand download, with $1m in ad revenue.
The Lionheart meme, which has since been translated into Spanish and Portuguese, was created by user @cuban_a on the internet and spread across the internet, with over 100,000 tweets in its first six hours.
The meme, popularised by comedian Eliza Swirsky, is based on the LionHeart logo, which is the emblem of the Lion heart.
In the Lion Heart meme, Lionheart plays a game called “Lionheart”, where the player takes on the role of a lion and uses their lion’s strength to defeat the player’s opponent, and gains the title of the lionheart.
In a video posted on Twitter in October, @coban_abu explained that the game had been inspired by the game Lionheart which had been made in the late [email protected] said that the Lion hearts theme had also influenced the creation of the game.
“Lion hearts are not just for fun, they are also a symbol of courage and love, which can be used as a means of social and political activism,” the video said.
“For example, if you’re an animal rights activist, or an animal lover, then you might want to become a Lionheart.
Lionheart is a game where you can show your support for animals and the people who love them.”
The video has also been popular on social media, where many people have taken it to [email protected] tweeted: “Lions hearts are a great symbol of hope and love.
#LionHeart #GamePass”@Lionsheart has just become the #1 most viewed meme on the planet.
“The LionHeart meme has also become the subject of parody videos, where people attempt to mimic the meme with a video in which the lion appears to be a donkey.
One parody video posted to YouTube in October by @cuba_tuba showed a donkey dressed as the Lion of Hope, who was also playing a game.
The lion heart is also featured on the website of a company called Lionheart, where a poster wearing a Lion heart mask claimed the company had received the lion’s heart from a woman in South Africa who had bought it at auction.”
We know how hard it is to find the lion heart, so we created a Lion Heart Mask to show you how much we love you and how we would like to see you succeed in your career,” the website said.
A second Lionheart mask was created in October featuring a lion wearing a black suit and a mask emblazoned with the words “LION HEART”.
The video for the Lion Hearts meme has received more than 50,000 retweets, with the lion appearing on Instagram, Twitter, YouTube and Facebook.
Other popular Lionheart videos include one featuring a man dressed as a lion that was dressed as an emaciated lion, and another with a man wearing a lion suit and mask, in which a man can be seen beating a horse.