A new mobile game called “Lunchbox” is about as popular as a hot dog, and that’s exactly what Apple has been trying to sell to users.
“We have lunchboxes on our campus, and we have lunch boxes in stores all over the world,” Apple CEO Tim Cook told reporters during a Q&A session on Thursday.
“So if you want to get people to try something new, you have to reach out to them.”
He said that Apple is offering the game for free, with the idea that consumers will buy lunchboxes after playing the game.
“That’s really the core of it,” Cook said.
“It’s really simple.
If you love the game, and you love lunchboxes, and lunchboxes are the right app for you, then you can play it for free.
It’s a very simple proposition.”
Apple said that more than a million people have played “Laughter Box,” which it says is a “game of laughter.”
Cook told employees that people who like the game “loved it so much, we wanted to get in on the fun” with the next installment.
Apple’s latest “LUNCHBOX” game, which it unveiled at the Worldwide Developers Conference on Thursday, is based on a popular board game “Lucky Number Sixty-Two,” but it adds a few new elements.
For starters, the game lets users “roll” a number of dice, where a “1” indicates success, a “2” indicates failure, and a “3” indicates an item that will be dropped.
Each player then rolls dice and adds the result together to determine the next move.
The game is now available in English, German, French, Spanish, Portuguese, Japanese, Chinese, and Korean.
It also features a free, premium version of the game called the “Pilot.”
For the first time in years, Apple is rolling out an app to make money.
The new game, called “Pawn Shop,” lets users buy and sell a “shop” of “lunchboxes” for cash.
In addition to the game itself, users will also be able to use Apple Pay to purchase lunchboxes in-store.
The company says it’s “coming soon” to the Apple Store in more than 150 countries and will also launch the app to the App Store in the coming weeks.
“Lunchboxes are a fun and engaging way to play and connect with others,” Apple said in a statement.
“When you are looking to connect with your family and friends, lunchboxes can help you build a strong social circle.
We hope this app can help give people the opportunity to connect more.”