Mobile game advertising has exploded in the past few years, with over half of all games released in 2016 coming from mobile developers.
The explosion in mobile gaming is thanks in part to a slew of new, innovative mobile game ads.
According to the research firm Gartner, mobile games are currently the second largest audience for mobile game advertising on the Web.
Gartner estimates that the total market for mobile games is about $7 billion, or 20 percent of all mobile gaming revenues.
Gartners CEO Mark Smith explained that this figure is a huge shift from five years ago, when the market was much smaller.
Mobile game advertising is growing at a rate of over 50 percent per year, according to Garters research.
In fact, the ad spending is increasing faster than the total number of games on mobile devices.
This has been particularly apparent with mobile game revenue, which grew by 70 percent in the first nine months of this year.
For years, developers have been working with a handful of partners to make their games more appealing to mobile audiences.
These partners have created content that has an “optimized, optimized experience,” according to Smith.
This means that the ads are designed to show content on mobile screens, rather than be displayed on a desktop or laptop computer.
In addition to optimizing ads for the mobile device, developers also want to create better content for mobile audiences, such as games that make the experience more engaging and user-friendly.
Smith said that this kind of content often doesn’t make it onto a game’s release page.
As mobile gaming continues to grow, Smith said, more developers are getting involved in mobile game marketing.
He also noted that some of these partnerships have become more sophisticated, and offer better mobile game content, such in-app purchases.
As a result, developers are spending more money on mobile game advertisements.
According the research company, ad spend on mobile games increased by 44 percent in 2016, while ad spend overall on mobile gaming increased by 33 percent.